How to Use Long Tail Keyphrases
When I say “long tail” I am talking about the keyword phrases that you place in your website page’s body copy, photo metatags, and in your blog posts that allow search engines to choose to show your website page over another. You first need to do it weekly or at least monthly research with your…
Read MoreKeeping Safe in the Summer
Keeping your crews safe and working in the Summer should not be hard or expensive but there are things you can do that will make a difference in them wanting and being able to do the work you need them to do the entire summer. First, have your equipment working in tip-top shape and that…
Read MoreMobile Applications Things to Know
In today’s workplace mobile connections are becoming more and more important. That is why for many mobile contractors a smartphone is a requirement and necessity, not a luxury. But what applications are ones that can help you in your business and which ones may not or may even be dangerous for you to have on…
Read MoreRainwater Harvesting
Here in the late Spring early summer is a great time to start thinking about what may happen if you have a dry summer. I wanted to bring you an article that my friend Mr. Don Schwerzler wrote a while ago about rainwater harvesting. If you own or even rent office space or are just working…
Read MoreMore free advertising. How to write a press release.
Free press coverage can be more effective than any other advertising since it is usually a much larger all at one time exposure for your business. But how do you get coverage without paying for it? You must first write a great press release. Since writing a good news release is not easy you may…
Read MoreHow to Get Free Advertising
Everyone loves something for free but as they say “Nothing is Free” realistically. The same can be said for advertising. The only true free advertising is “Word of Mouth” but even then you as a business person did something that cost you money to earn that free recommendation “Who shared it with their friends”. But…
Read MoreHow to Properly Mix Drum Kits
Here it is the beginning of another cleaning season and the perfect time to again go over how to mix kits. I know this may seem rather odd to be writing a post on how to mix products, but we get calls all too often asking why a product is not working well, or the…
Read MoreMATS 2013
It is that time again. Time for the Mid America Trucking Show, held in Louisville, KY, this year from today March 21st until Saturday the 23rd. Although we are not exhibiting and I am not even attending any of the three day event, Soap Warehouse is having a presence through the publications we are advertising…
Read MoreFleet Truck Wash Savings
This can mean many things to different people. To a trucker, it may just mean where can he find the cheapest truck wash, but to the mobile fleet truck washer, it may mean a few other things. The least expensive cost per wash The least expensive soap The lowest labor cost per wash The shortest…
Read MoreProfit Is All in the Follow-Up
I have spoken in the past about customer service, referral programs, attending networking events, and getting commercial jobs, but the one thing they all have in common to bring your business success is learning how to do the follow-up. The hardest thing after the initial terror of first contact is in the follow-up, but that…
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