Should You Answer a Customer’s Question About the Competition?

I saw this come up in a Travel blog (Disney vs. Universal). Should employees of one be allowed or banned from answering a question asked about the other? And thought it could easily relate to our business as well since it comes up for us at least a couple of times a week. Now obviously…

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How to Use and Analyze a Referral Program

During this month of Business Planning in December, we will take a look again at how to use a customer referral program and how to analyze its progress or failure. I know this will be a long post, but please bear with me. The first is to have a referral program in place. Next, if…

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How to avoid pricing mistakes.

Pricing is a big issue right now for us and for many others. We just finished an in depth mid year review and have found that the overhead costs that have been sneaking up on us over the last year or so have really affected our bottom line. So like so many others we are…

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