Today is National “Get To Know Your Customer Day”

I bet you did not know there was a “Get to Know Your Customer Day”. Well neither did I. It is actually observed annually on the third Thursday of each quarter (January, April, July, October) not just once a year. But this is a good time to mention something you should be trying to do…

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Eight Ways to Build Customer Trust and Loyalty

Everyone knows the way to build a business is through loyal customers, repeat business, and referrals. But how do you know you will get these when you first work for a new customer? Here are eight ways to make it almost foolproof. 1. Be a knowledgeable professional Customers tend to trust contractors who are serious…

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Referral Programs & Why They Work

Word-of-mouth is the best advertising. Although this is a familiar saying, most contractors do not use the very people who create the best word-of-mouth advertising – satisfied customers. It’s important that once you have satisfied your customer you then learn how to use this satisfaction for referral and/or reference programs. You can literally turn their…

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