Creating a Customer Packet

You can create several different customer document packets for customers; Intro packets, and Commercial job packets, but the one I feel is a must for the residential contractor is the “Thank you for scheduling” packet. So why make and send a “Thank you for scheduling” packet? Sounds strange but sending your first time or even…

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Should You Answer a Customer’s Question About the Competition?

I saw this come up in a Travel blog (Disney vs. Universal). Should employees of one be allowed or banned from answering a question asked about the other? And thought it could easily relate to our business as well since it comes up for us at least a couple of times a week. Now obviously…

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Profit Is All in the Follow-Up

I have spoken in the past about customer service, referral programs, attending networking events, and getting commercial jobs, but the one thing they all have in common to bring your business success is learning how to do the follow-up. The hardest thing after the initial terror of first contact is in the follow-up, but that…

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Eight Ways to Build Customer Trust and Loyalty

Everyone knows the way to build a business is through loyal customers, repeat business, and referrals. But how do you know you will get these when you first work for a new customer? Here are eight ways to make it almost foolproof. 1. Be a knowledgeable professional Customers tend to trust contractors who are serious…

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Leave more than just your good name behind after a service job.

I hear about or see almost everyday where satisfied customers can not find the contractor that provided a great job or service for them. Take this posted last year in a forum at http://www.thegrimescene.com/ as an example: “Mildewed in Morton Grove, IL About 5 years ago I signed on to this forum as my mom needed her…

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Be One Percent Better than the Competition

I just read some very interesting but true advice I would like to pass on to you. It is better to be just 1% better for 100 reasons than to be 100% better for only 1. If you take that philosophy with your business you will see that even little changes make a big difference.…

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