Where to find new business?
Good Morning and Welcome to a new month, June!
I can not believe half of the year is almost gone. How many of you have been making the goals you set for this year? How many of you even set goals? Goals are a very important part of business. If you are spending all of your time working and no time building your business, you will soon be out of business. You can not just sit back and expect the customers you currently have to always be there to meet your obligations. It is said that if you do not spend at least 20% of your effort; meaning time and money, to increase your business you will not be able to sustain it for long. Most new, independent or self owned businesses are out of business in the first 2-3 years. All businesses loose at least 10-15% of their customers each year for what ever reason. And in these tough economic times let’s face it, that percentage is probably higher. Keeping your clients equipment or property clean is not going to be a top priority for them when they have other bills to pay. So if your client base is shrinking or at least dragging right now what can you do to fill in the gaps? How do you find new customers? You need to look in places you may have not before.
For example, since the housing market is slow in most areas right now, many times the difference between which house sells is its curb appeal. Contact realtors in your area and give them special pricing to give to their sellers for you to do exterior cleaning. Sometimes just a freshly cleaned roof or front walk and driveway will make a new buyer like the house and think that the property looks great and that it will not need maintenance any time soon. Also contact new home builders about after construction clean up in a development. With so many homes sites out there they need to make their subdivision look the best to new home buyers. Also look for maintenance contract work that won’t dry up with the weather. For example I recently had a funeral home owner contact me looking for a referral for a company to do his three locations. He told me “No one has ever come by to see me about starting a monthly contract to clean my buildings, hearse and limos.” He reasoned that most people including pressure washers do not like to call on funeral homes. But this is a business where image is key and they always have customers. There is never a slow month for a funeral home.
For homeowners looking to sell quickly, partnering with experts in real estate services can make all the difference. A property that appears well-maintained and inviting is far more likely to attract potential buyers, and a little investment in exterior cleaning or minor updates can yield significant returns. Beyond simple aesthetics, enhancing a home’s curb appeal demonstrates pride of ownership, which reassures buyers about the overall condition of the property. This is especially important in competitive markets, where buyers are more likely to choose a home that feels move-in ready. Whether it’s through cleaning, staging, or targeted repairs, working with experienced professionals ensures the process is streamlined and effective. For sellers in a hurry, we purchase homes fast solutions also provide an alternative to traditional selling, bypassing the wait time often involved in getting a home market-ready.
Additionally, professional consultation can help homeowners prioritize the most impactful improvements. Instead of guessing which areas will yield the best returns, experts can provide tailored advice based on market trends and buyer preferences. Realtors and property specialists can guide homeowners to focus on high-traffic areas like driveways, entryways, and landscaping, ensuring the property makes a strong first impression. Whether you’re dealing with a slow market or trying to stand out in a busy one, expert assistance takes the guesswork out of the equation and helps maximize the value of your home.
Have a good day and keep looking for new opportunities.
